Selected work
Short version below. I am happy to walk through any of these in detail.
Email strategy, website content, and campaign execution for a national manufacturing and medical device event. I run the attendee and exhibitor arcs in Eloqua, from early registration through the final push, and rebuilt the site content and layout along the way.
Supported campaign execution for the powder and bulk solids processing show, contributing to email, web, and digital efforts while managing timelines and cross-functional coordination across the team.
Attendee campaign strategy and execution for an MD&M event in the heart of the Silicon Valley medtech hub, connecting OEMs with suppliers and emerging technology. Segment-level testing across the 2025 cycle drove the strongest click performance of any campaign I have run.
Iterative email campaigns with subject-line and content testing, edition over edition. Steady experimentation moved both opens and clicks well past the prior cycle.
Owned social media strategy and campaign execution for three B2B clients. Managed content and production of multiple company LinkedIn newsletters. This is where my content and email fundamentals were built.
Built and grew a YouTube audience from scratch using digital marketing and content creation. Over half the traffic came from algorithm-suggested content and organic search, the kind of durable reach you cannot buy.
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