Powder & Bulk Solids
Event site content and pages for the iPBS show.
Visit site →Projects
Work, proof,
and tools.
A portfolio of samples, the certifications behind the work, and the skills I bring to it. Growing as I add more.
Portfolio
Samples of the work
Emails, web pages, and the segmentation thinking behind them.
Email campaigns
Live previews of real campaigns I wrote and built. Click any one to open the full email.
MD&M South · Attendee
Your Free Expo Pass Is Waiting...
Open full email →MD&M South · Attendee
1 Week Left Until Free Registration Ends!
Open full email →MD&M South · Onsite
Your Day 1 Guide: Welcome to MD&M South 2026!
Open full email →MD&M Midwest · Exhibitor
Secure Your Booth for MD&M Midwest 2026
Open full email →iPBS · Exhibitor
Final Call To Exhibit at The Powder Show 2025
Open full email →iPBS · Promo
The #1 Processing Event in North America is Back.
Open full email →Website pages
MEDevice Silicon Valley
Attendee-facing pages for the Silicon Valley medtech event.
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MD&M South
Content and layout for the MD&M South event site.
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MD&M Midwest
Event pages and updates for MD&M Midwest.
Visit site →Video
From my "Mr. Bird" channel, where I grew an audience to 5.4M+ impressions and 650k+ views, mostly through suggested content and organic search.
Writing & content
Does your business need social media?
A blog post written and published during my agency work, making the B2B case for showing up on social.
Read the post →YouTube growth playbook
A content-strategy guide I wrote for building and growing a channel. A few of the principles:
Analytics
How I read a multi-channel performance report and turn it into next steps. From a real client review, with client details removed.
Website traffic
Tied a mid-quarter session peak to two blog posts going live, and noted that social and organic search were pulling nearly equal traffic.
SEO & rankings
Top-3 keywords doubled in a month and top-20 rankings grew. Flagged that a high-impression keyword slipping four spots likely explained a dip in sessions.
Social
Facebook reach was down, so I recommended a reviews push. LinkedIn impressions, actions, and clicks were all up, with people-tagged and people-featured posts driving the most engagement.
A/B testing
I test subject lines and email content every cycle, then scale what wins. This iterative testing is what drove the open- and click-rate lifts on the work page.
Segmentation process
How I build targeted audiences: define attendee and exhibitor segments, cross-reference them against the full show contact database, then activate the right campaign for each.
01 · Define segments
Attendee
- Alumni from the past 2–3 show editions
- Engineering titles
- C-suite
- Directors
- Procurement
Exhibitor
- Non-renewal exhibitors
- Exhibited at similarly targeted shows
- Sponsorship upsell, both segments
02 · Cross-reference
Show contacts database
Attendee + exhibitor records
Every segment matched against the full database to find overlap and maximize qualified reach.
03 · Activate
Targeted campaigns
The right message to the right title, informed by show history.
Sponsorship upsell
Attendee and exhibitor segments primed for sponsorship offers.
Lifecycle attendee campaigns
Generate awareness early, then convert into onsite verification.
Skills
What I work with
Capabilities
Tools
Certifications
Credentials
Earned and verified through HubSpot Academy and Google.
HubSpot Marketing Software
HubSpot Academy
GA4 – Google Analytics
HubSpot Email Marketing Certified
HubSpot Academy
Curious what I am working on next?